Enjoy 'Instant Apps' Without Downloading
Instant Apps for Android
Google has previewed its latest feature for Android, 'Instant Apps' which "evolves Android apps to be able to run instantly, without requiring installation."
A tap on a URL can allow the user to open in the app without the user having it on their phone.
With this blurring of the lines between a website and an app, Google is encouraging people to try an app to experience its functionality on a one off basis before they commit to downloading it to their phone.
From initial testing 'Instant Apps' shows how its apps can be accessed in three ways, via search, a shared link or using Near Field Communication (NFC)