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Google Introduces Autotrack For Analytics

Autotrack For Analytics

The way people interact with websites has evolved a lot since the introduction of Google Analytics.  From single pages linked to one another to more complex webpages with fully featured web applications 

Google understands that many people simply install the Analytics tracking snippet and at most look at the key metrics of page views and audience aquisition without going much further.

In response to the features of modern websites and the ways people use them Google Analytics has launched Autotrack to help leverage the depth of its features with minimal manual implementation.   

 

A Library Of Features

Autotrack has a range of features that users can pick and choose to suit the information they want to extract.

Outbound link and form tracking

Autotrack can track and record a browser's link clicks to an outbound link or form submission that go offsite.  

URL change tracking for single page applications

Autotrack's History API can detect when a webpage application dynamically updates content that changes the URL.  It can then sync with the original URL so subsequent clicks are attributed to the original URL.

Declarative event tracking

Autotrack can record simple click events and report the type of click eg. Video and action eg. Play.

Media query tracking

Autotrack can record and report on how a website is used in different responsive layouts.  

These are just a few of the features of Autotrack, for more features, visit Github 

 

Implementing Autotrack

Autotrack is designed to be used by websites not currently using any form of Google Analytics customisation.  Autotrack is Google Analytics developer product and may require some developer assistance to implement.

For more information visit the Google Analytics blog post