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Facebook Adds New Daily Video Insights

Listening to feedback from publishers Facebook has added new daily video metrics to satisfy their need to measure the performance of their video strategies.


New Daily Video Breakdowns

The added metrics are designed to show how their videos are performing.  

Day-to-day video metrics include:

  • Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
  • Views: The number of times your video was viewed on a particular day.
  • 10-second views: The number of times the video was viewed to 10 seconds on a particular day. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.

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