blog post image

5 Intriguing Digital Marketing Stats

Here are five digital marketing statistics to get you thinking about the latest trends and industry direction in 2016.

 

1. Multi Device Shopping

The rise of multi-device shopping is most definitely here with 9/10 online desktop shoppers also using a mobile or tablet to purchase online.

Multi -device -shoping -2016

Source: GlobalWebIndex

 

2. What Are Marketing manager's Top Priorities

Being customer centric is the top priority for marketing managers in 2016, followed by strategy management and reporting according to a report by Black Ink ROI 

Top -priorities -marketers -2016

 

3. Top Information Gathered By NZ Consumers Online

A recent report by Google on New Zealand consumer's online behaviour found the following most commonly sought information during their purchase journey.

Kiwis _looking _for _pricing -blog -flyer

Source: Econsultancy

 

4. The Link Between Data, Customers And Revenue

Research from Experian has highlighted the importance of accurate data with 84% of businesses seeing data as an integral part of a business strategy.

Screen -shot -2016-03-15-at -63614-pm

 

5. The Most Important Social Media Platforms For Business

Social Media Examiner's recent report found that Facebook is still the most important platform across business types but LinkedIn was the top choice for B2B marketers. 

Most -important -social -media -platform
Source: Statista