5 Intriguing Digital Marketing Stats
Here are five digital marketing statistics to get you thinking about the latest trends and industry direction in 2016.
1. Multi Device Shopping
The rise of multi-device shopping is most definitely here with 9/10 online desktop shoppers also using a mobile or tablet to purchase online.
2. What Are Marketing manager's Top Priorities
Being customer centric is the top priority for marketing managers in 2016, followed by strategy management and reporting according to a report by Black Ink ROI
3. Top Information Gathered By NZ Consumers Online
A recent report by Google on New Zealand consumer's online behaviour found the following most commonly sought information during their purchase journey.
4. The Link Between Data, Customers And Revenue
Research from Experian has highlighted the importance of accurate data with 84% of businesses seeing data as an integral part of a business strategy.
5. The Most Important Social Media Platforms For Business
Social Media Examiner's recent report found that Facebook is still the most important platform across business types but LinkedIn was the top choice for B2B marketers.