9 Tips For Creating A Trustworthy Website
Getting visitors to your website to the ultimate conversion takes a range of different factors combining to encourage them to purchase from you.
One part of encouraging a website visitor to go through with a sale is building a level of trust through the inclusion of features on your website.
Here are 9 tips to help build a trustworthy website:
1. Professionally Designed Website
Your website is like your shop front window and first impressions count. A badly designed or dated website will be judged in a matter of seconds.
Things to consider are:
- Keep the layout simple and clean to avoid overwhelming the user.
- Make the navigation clear.
- Avoid auto-play audio or videos.
- Clearly state what your offering is.
- Ensure correct grammar and spelling.
- Does it work on mobile?
2. Use Original Images
Visuals are an important way of quickly conveying a realistic view of your business. However a heavy reliance on stock images can come across as one dimensional and unreal. Look to include photos and images of your actual team, location and products to portray an authentic representation of your business.
Testimonials are tried and true way of demonstrating your business has a track record of good services or products.
4. Showcase Awards
Demonstrate your business' high level of achievement by showcasing any awards you have received.
5. Provide Quality Content Resources
Including quality content resources on your page not only helps you SEO for when potential customers are searching for your product or service but it also helps to add credibilty to your business by demonstrating your expertise in the field.
Maintain a blog or resource section to answer the commonly asked questions or concerns your customers have.
Matrix Homes has published a resource of tips on people 'Looking For A Section'.
6. Display Media Mentions And Clients
Further to the idea of testimonials, include media mentions and significant clients using your product or service.
Property Suite, a real estate CRM product has included a number of real estate companies using their service, adding weight to their products reliabilty and usage.
Apero Wine Bar has included a number of reviews from prominent food writers singing their praises.
Consumers are becoming increasingly concerned about the use of their information. Be sure to prominantly display your terms and conditions, privacy plicy and any disclaimers in the relevant places. These relevant places are at checkout, at any registration point and commonly in the footer of your website.
8. Security And Trust Seals
Demonstrate the trustworthiness of your business with industry certification of your services, trust seals and security certificates throughout your checkut process.
9. Social Proof Of Customers
Ultimately potential customers want to know that your business is a trusted provider of products and services. A business' social media following can help demonstrate this. Including a widget that displays your Facebook, Twitter and other followers can add support to your business' from a customers connected friends.
The Facebook widget for Denizen magazine not ony displays followers but also notes the viewers friends who like their page.