Social Media Update | July 2016
There's been plenty of changes in the social media arena of late, here are our highlights of the latest social media updates.
- News Feed Change To Further Prioritise Friends And Family Posts
Facebook has announced it is making additional adjustments to its alogrithm that will "favour the things posted by the friends you care about are higher up in your News Feed."
What It Means For Brand Pages
Naturally businesses with Facebook Pages will be interested in how this will impact their social media efforts on Facebook. According to Facebook it “may cause reach and referral traffic to decline for some Pages, depending on the composition of your audience."
Again they have encouraged Page owners to reaquaint themselves with their Best Paractices for publisshing to the News Feed.
- 360 Photos on Facebook
Facebook has rolled out the ability to include 360 degree photos in the News Feed.
With either a 360 degree app on your phone, 360 cameras or panorama shots, users can now share photos that their friends can explore in the same way as they would 360 videos. A 360 photo is identified by a compass symbol in the News Feed allowing friends to tap and drag the photo to view more of the shot.
Facebook Links In-Store Visits To Adverts
Facebook is introducing new features to help businesses "drive people to their shops and measure the amount of shop visits and in-store sales following their Facebook mobile advertising campaigns."
- New Dashboard App For Twitter
Twitter has introduced a Dashboard app to help businesses "share news, tell stories, and have conversations that support, educate, and delight their customers."
The key features include:
- Custom feed to find out what’s being said about your business.
- Scheduling tweets function to reach your audience when they're online.
- Come up with ideas for Tweets with Twitter tips.
- Twitter 'Stickers'
Twitter is getting on board with the popularity of emojis by introducing 'Stickers'. Twitter users can now access "rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun."
- Twitter Launches "Insiders" Program
Twitter has introduced a new program, Twitter Insiders "a one-stop solution for recruitment, design, and collection of live research — and its goal is to make consumer and market research more timely and accessible."
It works by testing a campaign first within the Insiders program, a Twitter network of more than 12,000 Twitter users that participate in research studies. Using feedback from the test brands can establish whether their campaign is effective, offensive or ineffective before releasing to the general public.
- Pinterest Introduces New Shopping Tools
Continuing on the commercalisation of the platform from the launch of Buy Pins last year, Pinterest is adding new tools to help businesses connect their customers with their products.
New tools being added are:
- Buyable Pins On Desktop
Buyable pins that have been available on desktop since June 2015 will now be available on desktop to allow customers to buy on Pinterest, click through to your website or head into your store.
- Shopping Bag Sync
Pinners will now be able to add multiple products from different merchants to a combined shopping bag while switching between mobile and computer.
- New Merchant Profiles
Merchant profiles will include more relevant information for customers like recent sale items and products that fit their tastes.
Pinterest introduced 3 new targeting options for adverts:
- New Ad Targeting Options
- Customer list targeting: Target existing customers using emails or mobile ad IDs
- Visitor retargeting: Reach people who’ve visited your site
- Lookalike targeting: Reach a larger group of people who look and act similar to your audience
Testing of the new targeting options have produced the following results:
For some, visitor retargeting increased clickthrough rates by 3x. For others, lookalike targeting increased clickthrough rates as much as 63% and boosted reach up to 30x.
- Microsoft Aquires LinkedIn For $26.2 BIllion
Microsoft announced it purchased LinkedIn for "“$196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash.”
- Snapchat to Grow 27% This Year, Surpassing Twitter & Pinterest
According to research from eMarketer, SnapChat's user growth is outstripping that of its rivals to the extent it will surpass that of Twitter and Pinterest this year.
SnapChat has redesigned its Discover page to include the ability to preview and subscribe to publisher's channels. The changes are intended to help drive more viewers to content publisher's stories.
- SnapChat Revamps Its Discover Page
- Instagram Hits 500m Users
Instagram reached 500m users this month of which 300m use the platform every day. Another statistic that highlights its global growth is that 80% of users come from outside the US.
- Official Announcement On New Instagram Business Tools
Word of new tools for businesses using Instagram filtered through over a month ago, followed by an official announcement from the social network.
The key features to be included are:
- - Business profiles
- - Insights
- - Promote within app.
Instagram is making a push for its share of the large number of people consuming video with its 'Picked For You' function in its Explore tab.
- Recommended Videos Just For You
“Picked for You” channels in Explore feature videos grouped by your favorite topics and interests.