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Pokemon Go: Augmented Reality Mania

You'd have to have been living without an internet connection to have not come across, Pokemon Go, the latest smartphone game to take the world by storm.   

Augmented Reality Breaks Through

Pokemon Go has broken through to the mainstream to show the potential for augmented reality.  Using a combination of GPS and augmented reality to merge a mobile game with the real world, Pokemon Go allows players to hunt down Pokemon that appear around you via your screen.

By The Numbers

By all accounts Pokemon Go has been a raging success with the numbers speaking for themselves.

- 7.5 million downloads from Google Play, iOS App Store.

- 21 million daily active users.

- Shares of Pokemon shareholder Nintendo rose by 70%

- 43 minutes spent in-app per day. [Source: SimilarWeb]

Memes, Bizarre Stories and Controversy

As with every popular culture wave, Pokemon has attracted it's share of memes, outlandish stories and controversy

 

Pokemon

Opportunities For Retailers

With soon to be introduced features, businesses will be able to jump on the band wagon by sponsoring 'Pokestops', virtual locations within the game that act to generate traffic around their stores.