blog post image

Social Media Fail: ASB tweets 'Netflix and chill'

A social media exchange between an ASB customer and a member of the bank's social media team turned cringeworthy when the phrase 'Netflix and chill' was used to reply to a customer's thanks for good service.

The expression 'Netflix and Chill' is widely understood to mean watching Netflix while having sex.  So you can see how the following exchange became slightly embarrassing for the ASB staffer that apparently didn't realise the double meaning behind the phrase.

This incident highlights the need to have clear guidelines in place for social media interactions between companies and their followers to avoid potential brand damage with inappropriate conversations. 

 

Gnew _2647949a