blog post image

3 Linkedin Lead Generation Tips For B2B

Are you a business that relies on leads to generate new business?

Take note: More than 80% of leads from social media come from LinkedIn.

 

3 Tips For Lead Generation On LinkedIn

Here are my 3 tips to give your LinkedIn lead generation a boost.

1. Interact in linkedIN Groups

Contributing to discussions in LinkedIn groups can demonstrate thought leadership and help connect with decision makers within your potential customer base.

Select relevant groups to subscribe to and regularly check in on the latest discussions, ask questions and contribute relevant insights for the latest industry best practice.

When contributing to discussions, look to add value rather than self promote.  By providing valuable information to the group you can present yourself as an industry expert.

 

2. Publish To LinkedIn Pulse

LinkedIn Pulse is LinkedIn's publishing platform allowing people to publish articles with the social network.

Start by selecting blog articles with the most engagement, page views, social media interactions for posting to Pulse.  Consider expanding on the content to refresh and provide a deeper insight into the article's topic.

Include call-to-action links back to your website for further information as a way of introducing readers to your company's skill set.

For more tips take a look at Hubspot's Beginner's Guide To Publishing On LinkedIn's Pulse

 

3. Create A Schedule

LinkedIn as does all social media requires a consistent and maintained effort to make the most of your content creation.

Schedule regular long-form content at sustainable intervals to make sure articles are published without overcommitting your time to the detriment of other activities.

Consider using a social media publishing tool like Hootsuite or Buffer to automate scheduled posts.

To maintain presence in between original content share curated links sourced from Twitter or bookmarked industry websites.

Image: Source