Social Media Fail: KFC Australia
KFC Australia had a shocker last week with another social media fail that reminds us of the pitfalls of an ill-conceived update.
KFC Australia's Twitter account posted the below image to promote the upcoming release of its Hot and Spicy chicken products.
With over 1300 retweets, the response to the sexually suggestive image was immediate and scathing.
KFC Australia posted a seriously disturbing tweet— Olivia Claire (@OClaire1029671) April 15, 2016
The tweet was removed within an hour with KFC issuing this response:
"This was a genuine tweet to launch KFC’s new Hot & Spicy chicken products next week. It was not intended to offend and we’ve removed the image"
The amount of media attention the tweet received has lead to some suggesting that the 'fail' was in fact successful in promoting the new release.
Given the amount of coverage the #KFC social media "fail" has had, perhaps it wasn't so much a fail after all but moreso a deliberate ploy.— Paul Nolan (@pwnolan) April 15, 2016
@KFCAustralia I want a bucket of hot and spicy and by God I want it now!!!!— Ryan (@fatlazyhappy) April 15, 2016
However, KFC reacted to the negative feedback in producing a further clarification of its positon.
"We are very sorry this occurred – we didn’t mean to offend and removed the post as soon as we realised we’d made an error in judgment. The post was meant to be a roll-out of our new Hot & Spicy products but we overstepped the mark and are sorry for any offence caused."