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Social Media Fail: KFC Australia

KFC Australia had a shocker last week with another social media fail that reminds us of the pitfalls of an ill-conceived update.

KFC Australia's Twitter account posted the below image to promote the upcoming release of its Hot and Spicy chicken products.  

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 With over 1300 retweets, the response to the sexually suggestive image was immediate and scathing.

The tweet was removed within an hour with KFC issuing this response:

"This was a genuine tweet to launch KFC’s new Hot & Spicy chicken products next week. It was not intended to offend and we’ve removed the image"

The amount of media attention the tweet received has lead to some suggesting that the 'fail' was in fact successful in promoting the new release.

However, KFC reacted to the negative feedback in producing a further clarification of its positon.

"We are very sorry this occurred – we didn’t mean to offend and removed the post as soon as we realised we’d made an error in judgment. The post was meant to be a roll-out of our new Hot & Spicy products but we overstepped the mark and are sorry for any offence caused."