5 Tips For Improved Website User Experience
Your websites visitor's should experience ease of use not frustration when they browse your website.
Here are our 5 tips for improving your website's user experience.
1. Page Load Speed
It was recently reported that people have a shorter attention span than goldfish. A webpage's loading speed will directly influence a visitor's experience on your site. A visitor looking for something on your site would very quick look elsewhere if your site takes longer than 4 seconds to load.
Take a look at our post 5 Tips For Improving Your Website's Speed for ways to overcome this issue.
2. Well Placed Calls To Action
Clear call-to-action buttons are essential elements for creating a next step for a visitor to follow. Part of a effective call-to-action is in placing it in a position where a viewer is ready to make a decision. If a page contains some product or service relevant content then it makes more sense to place a next step call-to-action after this information rather than before.
Another element of a clear call-to-action is allowing plenty of white space on your pages so that the buttons don't get cluttered and become confused with other parts of the page.
Visitors to your website have arrived on your website because they believe it has something to offer them. Be it information, a product or service they are action orientated, making it easy to find what they are after is key to avoiding frustrating to the point they leave empty handed.
This is where testing your site's functionality will help. Get someone who doesn't know the website to try navigate to find something your customers would be after. If they struggle to easily find what they are after or they deviate significantly from the path you have set out, look to change the navigation to guide the visitor more smoothly.
4. Get Rid Of 404 Errors
A broken link or 404 page is a quick way to provide a bad user experience and put a visitor off using your site.
Luckily fixing these broken links is easy at www.brokenlinkcheck.com
404 errors can't be avoided 100%, users can be redirected from an old link for example. The remedy for this is ensuring you have an effective 404 page in place for these situations. Take a look at our Fantastic 404 Pages post for ideas for creating the perfect 404 page.
5. Be Responsive, Not Just Mobile
People are browsing on all types of smart devices these days, making sure your website performs universally across different devices will help deliver a consistent user experience whatever the platform.
Responsive design is more than just making sure your site works on a mobile phone but tablets and different size screen from desktop down through to laptop screens.
This involves setting sizes for content on your site to resize for different screen sizes. A step further is ensuring that your website's applications respond in the same way to make them useable on smaller devices. This could includes things like forms, phone number click to dial and mean the hiding of superfluous elements on mobile that interfere with the useabilty.