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10 Areas That Influence Your Website's SEO

Maintaining your website's search ranking is a constant process of improvement.

Here are 10 ways you can look to improve your website's SEO. 

 

1. Website Content

A sure fire way to increase your website's search presence is by publishing regular and valuable content on a blog or news feed.

New content helps to increase the number of searches your webpages rank.  The keywords within your blog posts will attract the attention of search engines returning results for your potential audience's search queries.

Start by creating a content calendar of topics to write about and using these 10 Tools To Kick-start Your Content Marketing.

 

2. User Experience

User experience influences your website's ranking as it can be linked to a high bounce rate.  If Google notices that a visitor to your webpage quickly navigates away from your website to seek out another source for the answer to their query, they will consider that your page was not the best search result for the particular query.

Take a look at our 5 Tips For Improving A Website's User Experience

 

3. Page Speed

Google announced in 2010 that it would consider page speed as a ranking factor for websites.  While it is not considered to be the most significant of factors page speed effects the above area of user experience as visitors to your site will quickly bounce from your website if they become frustrated with a slow loading page.

Here are 5 areas to look at for improving your website's page speed.  

 

4. Responsive Capability

 Back in April 2015 an SEO update by Google was nicknamed 'Mobile Armageddon'.  The update reflected the influence increased mobile use was having on search.  The update meant that Google would now take into account whether your website was mobile friendly when ranking for search.  

Making your website mobile friendly will help to maintain a basic level of search ranking.

 

5. Internal Links

You will notice the number of links this article contains that link to other pages on this website.  This helps to demonstrate the importance of internal links in strengthening your website's page connections.  These connections in turn make it possible for Google's crawlers to discover all the pages on your website to index them in search results. 

 

6. Meta Titles and Descriptions

Meta data is what Google displays in search results to let the searcher know what they can expect when they visit a particular webpage.  The data is designed to help the searcher make a decision about result is the right answer to their query.  Ensuring you have effective meta data that matches the content of the page is crucial to influencing how relevant Google sees your page to the specific search query.  

It is good practice to have a meta title up to 55 characters and a meta description up to 155 characters.  Notice in the below image that the title for the first result has ... after it signifying that it has exceeded the displayable characters.

For more tips on using effective meta data take a look at our 7 Tips For Exceptional Meta Data 

Meta -titles -descriptions

7. Alternative Text For Images

Google can't 'read' images to understand what it displays.  That is where alternative text helps to notify Google what the image is in text that can be used to add context to the page for search results.  When adding images to your blog posts or content pages ensure you add descriptive text to the alternative text section in your content management system as in the below image. 

Alternative -text -for -images

 

8. Optimising For Local Search

For businesses that rely on local custom, optimising for local search will help to improve your page ranking in searches by people searching for goods or services in a certain location.  

Focus on localised content like address, phone as well as your Google My Business and business directories like Yelp or Finda.co.nz to enhance your ranking for local searches.

Local -search -results

9. Social Media Sharing

There are varying views on the impact that social media shared links have on a site's SEO.  An excellent post by Kissmetrics outlines the views of digital marketers about the influence of social media metrics on SEO.  This article concludes that marketers ought to take a wider view of how they consider SEO and the ways in which people get to your website.

 

10.  Quality Inbound Links

Obtaining links from website's with high Domain Authority will raise your site's SEO ranking based on the concept that the inbound linking website considers your content to be credible and valuable to the point that it is worth linking to.  This is where we return full circle to our number one area where you can influence your website's SEO - by creating regular and valuable content.