Instagram Unleashes Ads For All
In October last year some of us looked on with envy as Instagram launched adverts in Australia. Access to the advertising platform was limited to select brands. This availability is soon to be extended to all brands small to large.
Instagram with over 300 million monthly active users and "58 times more engagement per follower than Facebook" is about to become an advertiser's dream.
For a refresh on the key tips for how to get the most from Instagram check out our post, Getting Started On Instagram
Types Of Instagram Ads
Direct Response Buttons
For brands wanting to encourage people to perform a specific act direct response ads can deliver ads with a call to action button that links to a desired conversion. This could be the latest release trainers with a 'Shop Now' button directing to an online store.
Telling a story is always an effective way of connecting with your audience. With carousel ads Instagram is enabling brands to create stories via a series of images with one post. By delivering enticing campaigns viewers can swipe left to reveal additional images to develop a narrative about the brand.
In the video below Instagram follows 4 agencies as they harness the features of the carousel ads to create more depth to their brand's campaigns.