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Google Rolls Out New Native Ads For Gmail

Google Launches New Native Ads For Gmail

Google today announced the availability of native adverts to all advertisers.  After developing the format in partnership with select advertisers the have refined the way adverts appear in Gmail to be more relevant to its users. 

Rich and interactive ad formats

The new ad formats feature: 

  • The collapsed ad that users initially see that matches the look and feel of the Gmail inbox. Users can click on this to expand it and get more details.

  • The expanded ad unit is triggered by a click on the collapsed ad. This is a full-page native ad that recreates the informational and visual richness of a landing page. After users click to expand, any subsequent clicks on your content are free, including clicks to save the ad to your inbox or forward it to others. 

These new ad formats can also be used with existing targeting options like demographics and keywords to better reach your desired audience.  

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