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Google Begins Roll Out Of Android Pay

Last week Google announced it was launching it's Android Pay technology to over 1 million location in the US.  The roll out is part of a significant step forward in the introduction of mobile payments.

Android Pay will provide a simple and secure way to pay using your mobile smartphone.  Features to be incorporated in the platform include:

  • Storage of gift cards.
  • Loyalty cards.
  • Special offers.
  • Bank branch locations.

It is these features that should excite marketers about the opportunities to reach consumers in an increasingly mobile focused environment.  

Areas for marketers to explore within Mobile Payments include:

  • Using consumer data to provide highly specialised communications.
  • Development of loyalty schemes with easy access via mobile.
  • Continued rise of mobile advertising.

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