Two Tap Lead Ads From Facebook
Attention lead based businesses, Facebook has developed a new ad format designed to streamline the process of collecting new leads quickly and easily.
Two Tap Lead Ads
With a solution tailored to mobile lead ads will provide "people a quick and privacy-safe way to sign up to receive information from businesses, like newsletters, quotes and offers."
The simplified popup form is automatically populated with the person's information they have shared with Facebook making it as quick as two taps to submit.
This will be great news for businesses wishing to tap into Facebook's audience to promote their offering and collect contact information with minimal interference to the user browsing the network.
The lead ads and forms are customisable for the audience you are looking to target as well as the information you collect.
For more information about Facebook's Lead Ads visit here.