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Facebook Begins Testing New Tools For Non-Profits

Facebook has begun testing a new tool that enhances it's existing Donate button and enables people to contribute to a charity without leaving the platform.  

"With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place."

Dedicated Fundraiser Page

Nonprofits will now be able to create a dedicated page from which to tell "tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal for year-end drives, themed campaigns and special projects "

The new tools will make it easy for users to easily donate and share their donation with their friends to spread news of the fundraiser.

Facebook Begins Testing New Tools For Non -Profits 1

Enhanced Donate Button

Facebook has extended the Donate button allowing Nonprofits to display it as a call-to-action button on their page as well as on its posts.

Facebook Begins Testing New Tools For Non -Profits 2

 

These new enhancements are designed to make it easier for contributors to donate to their chosen charities.

Take a look at the video below for a quick overview.