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5 Tips For Improving Your Website's Speed

A slow loading website is bad news on many levels, including a frustrating customer experience and in many situations lost sales.

So what are you to do to improve your website's loading speed?

Google Page Speed Tool

Firstly take a look at your website's page speed using Google's PageSpeed Insights Tool.  This will give you an idea of where your website currently sits in terms of page loading speed.


From there we have five ways to improve your website's speed.


1. Optimise Your Images

This is the first place to look for improving the speed at which your webpages load.

You should optimise your images to the exact size they display on your website.  If your image displays at 250 x 250 pixels then don't upload an image larger than that, that will only give your website more work to do , slowing its load time.

Going a step further you can optimise your image sizes for responsive images on mobile devices.  Developers are able to use HTML code to determine what size image gets loaded for mobile, tablets or desktop displays.

Also the image format affects how quickly an image is loaded.  PNG is considered the best format for this.

2. Don't Go Overboard With Content

We all like the idea of a website with all the bells and whistles.  However every flash design element you add to your site contributes to slowing it's loading speed.  Use some restraint to decide which elements to include in your website build from the beginning and evaluate page speeds regularly to assess the necessity of high intensity elements.

5 Tips For Improving Your Website 's Speed 1


3. Extend Your Browser Caching Expiry Date

Browser caching is when a webpages resources like logos or CSS files are stored locally on a user's computer making it quicker to load rather than over the network.

Get in touch with your developer for help including the relevant HTML code to extend your website's caching time.

4. Reduce Server Response Time

Server response is the time it takes for your server to respond to a request from a users browser to perform an action.  Google suggests your server response speed should be less than 200 milliseconds.  

To remedy take a look at your server resource usage and establish if it's enough for your level of traffic.

5. Optimise How Large Pages Are Loaded

Optimising what is know s the 'critical rendering path' is what enables large pages to load more effectively.  

Essentially this process involves loading your pages quicker by prioritising the stages of displaying a page as it relates to a users current action.  Optimising this would prioritise loading elements above the fold that are essential for displaying the webpage quickly.

Again this is something that could be discussed with your developer as it involves optimising the code that determines page rendering.

Page loading speed has a direct influence on user experience so it's performance should not be underestimated to avoid customer frustration.