Weekly Digital Wrap: 4th May 2015
Q1 results from Facebook and Twitter, new Filters and Emojis for Instagram, Video calls from Messenger, YouTube A-Z of 10 years of video plus our digital articles of it interest for This Week's Digital Wrap.
Twitter Updates It's Promoted Tweets To Look More Like Regular Tweets
MarketingLand.com is reporting Twitter is changing the way it's promoted tweets to look more like regular tweets. The change will see the yellow badge removed from promoted tweets designed to blend in more with your regular news feed.
Twitter announces new initiatives for advertisers
Twitter is partnering with Google to use it's DoubleClick service to enable them "to measure when conversions result from views and other actions on Twitter". Additionally Twitter will also make it's advertising space available through DoubleClick Bid Manager. Read Lance Ulanoff's comments about why this might be such a great thing for Twitter users
Twitter Q1 Results Announced
Twitter's Q1 results were leaked via it's own network, highlighting it's effectiveness at spreading breaking news incredibly quickly.
Here are the key results for Q1:
- Average Monthly Active Users (MAUs) were 302 million for the first quarter, up 18%
- Average Mobile MAUs represented approximately 80% of total MAUs
- $436 million quarterly revenue, an increase of 74% over last year
- Advertising revenue totaled $388 million, an increase of 72% year-over-year
- GAAP net loss was $162 million for the first quarter of 2015 compared to $132 million in the same period in 2014.
Instagram Introduces New Filters and Emojis
Based on the positive response from the new filters Instagram added in December it is added an additional 3 with plans to regularly add to them in the future.
As well they have also introduced the ability to add Emojis to your hastags by searching for them in the Explore page.
Facebook's Messenger Adds Video Calls
Facebook has enabled video calls to it's Messenger platform for users to video-to-video call.
Facebook Q1 Results Announced
Facebook released it's Q1 results with Mark Zuckerburg saying, "This was a strong start to the year. We continue to focus on serving our community and connecting the world."
Here are the key results for Q1:
- Daily active users (DAUs) were 936 million on average for March 2015, an increase of 17% year-over-year.
- Mobile DAUs were 798 million on average for March 2015, an increase of 31% year-over-year.
- Monthly active users (MAUs) were 1.44 billion as of March 31, 2015, an increase of 13% year-over-year.
- Mobile MAUs were 1.25 billion as of March 31, 2015, an increase of 24% year-over-year.
- Revenue from advertising was $3.32 billion, a 46% increase from the same quarter last year.
- Mobile advertising revenue represented approximately 73% of advertising revenue for the first quarter of 2015
Facebook Offers Publishers All Revenue From Certain Ads
The Wall Street Journal reports that Facebook is offering to let publishers keep all the revenue from certain advertisements, in a bid to persuade them to distribute content through the social network, according to people familiar with the matter.
YouTube Turns 10, Celebrates with an A-Z of Videos
YouTube recently passed the 10 year mark and announced in a blog post:
On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.
Every day over the next 26 days, we’ll take a look back at some of the most memorable moments, from the silly to the profound, that you’ve shared on YouTube in the last 10 years. It’s YouTube from A to Z. Literally.
12 Facebook Tactics Working Right Now via Search Engine Journal
Google's mobile friendly algorithm: four early test results via Econsultancy
A 6-Step Guide To Tracking Social Media In Google Analytics via Hootsuite
28 social media management tools rated, scored, and reviewed (study) via Venture Beat
Location-based services: How brands walk the fine line between clever and creepy via Marketing Tech News