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Weekly Digital Wrap: 18th May 2015

In this week's weekly wrap, Carousel adverts for Facebook mobile, new call to action buttons for localised Facebook Ads, analytics tool SocialRank for Instagram and digital articles we found interesting this past week.

Carousel Ads for Facebook Mobile

After introducing carousel ads for desktop late last year, Facebook has enabled them for mobile.

These ads make it possible to showcase up to 5 images in the same advert.

Carousel

 

Call Now button added to Facebook Adverts 

Facebook are adding a 'Call Now' button to the Local Awareness Ads to enable users to call businesses direct from their News Feed.   They will also be able to click 'Get Directions' to be guided directly to your business.

Calnow

 

Google to Add 'Buy Now' Button to Mobile Search 

Wall Street  Journal is reporting Google is looking to launch buy buttons within it's search results as it looks to rival the likes of Amazon and eBay in the online market space.  

 

Social Tool: Analysing Your Instagram Using SocialRank

SocialRank is an analytics tool that up until now has specialised in providing stats for Twitter, now it has expanded it's services to include Instagram.

SocialRank helps you to understand your followers to help inform your social activities on Twitter and Instagram.

Socialrankinstagram

 

 

Artist Matches His Instagram Photos To The Colors In The PANTONE Swatch Book

from DesignTaxi

Melbourne-based artist Matthew Deutscher has started an Instagram project that will see him work his way through the PANTONE Color Bridge swatch book. 

Inspired by people, PANTONE colors and themed Instagram accounts, Deutscher plans to meticulously match the photos he takes to their PANTONE spot color and upload them onto Instagram to create a color coordinated visual feast as you scroll through his feed. 

Instagrampanatone

 

Digital Articles Of Interest

11 Examples of Facebook Ads That Actually Work (And Why) via Hubspot

Three effective LinkedIn marketing techniques via Econsultancy

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising via Moz 

New York Times, BuzzFeed to Publish Directly to Facebook via Ad Age

Everything You Need to Know About Marketing in a Post-Mobilegeddon World via Hoot Suite