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Weekly Digital Wrap: 23rd March 2015

This week's digital wrap, Facebook joins the mobile payments providers, Twitter's new in feed Apps advertisements. 

Send Money to Friends in Messenger

Facebook has entered the mobile payments circle alongside Snapchat and Apple.  

To send money:

  1. Start a message with a friend
  2. Tap the $ icon and enter the amount you want to send
  3. Tap Pay in the top right and add your debit card to send money

To receive money:

  1. Open the conversation from your friend
  2. Tap Add Card in the message and add your debit card to accept money for the first time

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Twitter testing in-feed App advertisements

TheNextWeb reports that some Twitter users have noticed the introducton of ads for Apps appearing in their Twitter feed.  The ads seem to be using Twitter cards with the ability to swipe for additional ads.  Twitter's push for more ads in the timeline continues.

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Google found to have used anti-competitive practices

The Verge reports that a leaked US Federal Trade Commision settled with Google over its finding of their use of anti-competitive practices.  "According to the report Google adotpted a a strategy of demoting, or refusing to display, links to certain vertical websites in highlt commercial categories"  Examples include competitors Yelp, Trip Advisor and Amazon, who when they complained about the practice were threatened with removal entirely from results.

#Katch provides video-upload function for Meerkat

Meerkat the live-streaming video App that allows you to live stream video to your Twitter followers can now upload them to YouTube using the #Katch service.  More detail over at Techcrunch

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Some digital marketing articles of interest

The 6 Hottest Trends & Insights from SXSW Interactive 2015 via Sprinklr.com

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line via eMarketer.com

Seven Principles of Content Marketing via ShiftComm

Millennials say keeping up with the news is important to them — but good luck getting them to pay for it via Nieman Lab

Random the News App

 

"Random is an anonymous portal for finding the unexpected. One thing leading to another. Never showing the same thing twice."  For those interested in discovering a continuous source of content, Random will provide you with a portal featuring links to a variety of topics from digital culture to politics to Star Trek.  A great tool for those after relevant content to share with their networks.

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