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Weekly Digital Wrap: 2nd June 2015

 

Google's annual developers conference I/O 

Google held it's annual developers conference I/O last week covering a large number of topics from Internet of Things, Mobile Pay, Wearable Tech and more.  NextWeb.com has done a wrap of the highlights or check the full keynote speech below.

 

 

Meanwhile Venturebeat reports Google is giving developers new tools for Adwords, Analytics, and AdMob tools to monetize their apps with ads

 

Pinterest Reveals Mockup of its Planned Buy Now Button

TechCrunch has reported further details of Pinterest's planned buy-now button that would enable developers to pass the service more data to “enable pretty sophisticated experiences” like multi-product Buy buttons. 

 

Twitter Introduces New Audience Insights

Twitter has launched Audience Insights designed to help advertisers and marketers to better understand the audience they are communicating with.

Twitter -audience -insights 

 

Twitter automates 'Amplify' to simplify its use for all advertisers

Amplify was launched two years ago as a way brands could take advantage of real-time excitement of TV events to redistribute it to it's followers and beyond on Twitter.  

However advertisers using it found it to be a cumbersome feature to use.  In response, Twitter has automated the process to simplify it's use and reinvigorate it's applications.