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Weekly Wrap: 6th July 2015

Pinterest rolls our buyable pins

As first mentioned a month ago, Pinterest has now enabled users to include buyable pins to create a direct link from boards to their products.  



Facebook Includes Videos Tab in Page Insights

Continuing it's recent push of the video format, Facebook has included a videos tab in it's page insights.  The insights will include:  

  • Views and 30-second views at a Page level
  • Top videos within a certain date range
  • Metrics for videos shared from other Pages


Facebook provides new video ad pricing option

Facebook has givens advertisers the option to pay for video adverts only one it has been viewed for at least 10 seconds.  The Wall Street Journal reports the change came after complaints from marketers about paying for ads that users scroll past quickly.  The 10 second buffer will be similar to the pre-roll ads of Google, where an ad is registered as viewed only after the advert s viewed for 30 seconds.

Facebook to share advert revenue with video creators

As reported by Re/, Facebook will begin sharing ad revenue with video creators like NBA, Fox Sports and Funny or Die.  Videos from "Suggested" creators will be offered a share of 55% of ad revenue from adverts that appear within the News Feed.


French Supermarket Uses Augmented Reality For Experiential Shopping

French supermarket U has used augmented reality technology to show shoppers the origins of their produce.  With large LED screens triggered by the contents of the shoppers trolley U demonstrated an innovative way to convey their pride in the sources of their supermarkets products.


Articles Of Interest

Despite Huge Jump, Mobile Grabs Sliver of Digital Ad Spend in New Zealand via Emarketer

Driving Sales for Retailers With YouTube's TrueView for Shopping via Think With Google

Videos on Facebook: Native vs YouTube. Which Wins? via Search Engine Journal

The Big List Of 200+ Content Marketing Tools via Ninja Outreach

How do you solve a problem like ad blocking? via Econsultancy