Weekly Wrap: 20th July 2015
In this week's digital wrap, Facebook's personal assistant 'Moneypenny' Instagram adverts to be rolled out to all advertisers and Google's 'Purchase On Google' button.
Facebook Developing Personal Assistant For It's Messenger Platform
According to reports by Business Insider, Facebook Messenger is set to get its own Siri-like personal assistant. Code-named Moneypenny, it is being tested as a way for "to ask real people for help researching and buying products and services."
Instagram To Open Up Advertising To All
eMarketer spoke to Jim Squires, director of market operations at Instagram about a number of new ad products it is set to launch later this year.
Instagram "is rolling out a lot of new ad products in a very short time, including direct-response ads, the ability to buy ads via an API (application programming interface), as well as enhanced targeting."
Google Tests 'Buy On Google' Button
Google has begun testing a button to make purchases direct from search results.
"For retailers, opting in to Purchases on Google means improved mobile conversions thanks to a simplified checkout process. Participating retailers only pay for clicks on the shopping ads to the product page; all clicks and interactions on the product page are free. While Google hosts the product page and provides purchase protection for customers, retailers own the customer communication and can offer customers the option to receive marketing and promotional messages."
Crayon: A Design Search Engine
Crayon is a search engine "for marketers to get inspired and get great ideas about what to build."
Articles Of Interest
How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement via MarketingLand
60% of ANZ brands increased their digital marketing budgets for 2015 via Econsultancy
Facebook Takes Big Step Forward On Commerce via Buzzfeed
How will wearables influence mobile advertising? via Marketing Tech News