Weekly Wrap: 13th July 2015
In this week's wrap, Facebook allows users to shape their News Feed, Twitter introduces it's Ad companion and is the Google Glass making a comeback?
Facebook introduces new controls for shaping your News Feed
Facebook has updated tools for users to shape the content of their News Feed. The changes include:
- Ability to select Friends and Pages to prioritise for the top of the News Feed.
- New way to find new pages based on your current likes.
- Simple controls to Follow or Unfollow Pages and Friends.
For marketers using Facebook, these changes will only emphasise the need for sharing content that your audience finds interesting, valuable or funny.
Facebook alters method of measuring 'Cost Per Click' (CPC)
Facebook is changing the way CPC is measured from the current cost for a "like, a comment, a share, a click to a website, “continue reading,” etc to link clicks related to the specific objective of the ads.
Those objectives being:
Clicks to visit another website
Call-to-action clicks that go to another website (i.e., “Shop Now”)
Clicks to install an app
Clicks to Facebook canvas apps
Clicks to view a video on another website
Twitter introduces mobile ad manager
Twitter continues it's development of it's advertising platform with a mobile ad companion to "manage them from anywhere, at any time"
Advertisers will be able to:
Monitor ad campaign performance.
Optimise ad campaigns.
Respond to notifications.
Waze launches RideWith a ride-sharing trial service
Waze, an Israeli traffic mapping service owned by Google is to begin trialling an Uber-like service that allows similar commuters to share rides during peak hour traffic.
Google Glass Is Coming Back
According to reports by 9to5Google.com Google is developing an updated model of it's Google Glass with "a larger prism display, as well as an Intel Atom processor that brings better performance and moderately improved battery life."
Smart Backpack Keeps Riders Safe
Product design firm Artefact have developed BrakePack a Bluetooth enabled wearable that alerts traffic of a riders intentions with LEDs on the rider's backpack.
Articles Of Interest
4 New Moments Every Marketer Should Know via Think With Google
6 Neuromarketing Principles For Designing More Persuasive Websites via Marketingland.com
Kiwis ‘hooked’ on online shopping via M+Ad
The future of flat design via The Next Web
Nike Puts You in Neymar's Shoes on the Soccer Pitch With VR Experience via Creativity Online