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Weekly Wrap: 13th July 2015

In this week's wrap, Facebook allows users to shape their News Feed, Twitter introduces it's Ad companion and is the Google Glass making a comeback? 

 

SOCIAL 

Facebook introduces new controls for shaping your News Feed

Facebook has updated tools for users to shape the content of their News Feed.  The changes include:

  • Ability to select Friends and Pages to prioritise for the top of the News Feed.
  • New way to find new pages based on your current likes.
  • Simple controls to Follow or Unfollow Pages and Friends.

For marketers using Facebook, these changes will only emphasise the need for sharing content that your audience finds interesting, valuable or funny.

 

Facebook alters method of measuring 'Cost Per Click' (CPC)

Facebook is changing the way CPC is measured from the current cost for a "like, a comment, a share, a click to a website, “continue reading,” etc to link clicks related to the specific objective of the ads.

Those objectives being:

  • Clicks to visit another website

  • Call-to-action clicks that go to another website (i.e., “Shop Now”)

  • Clicks to install an app

  • Clicks to Facebook canvas apps

  • Clicks to view a video on another website

 

Twitter introduces mobile ad manager 

Twitter continues it's development of it's advertising platform with a mobile ad companion to "manage them from anywhere, at any time"

Advertisers will be able to:

  • Monitor ad campaign performance.

  • Optimise ad campaigns.

  • Respond to notifications.

Twitter Ad ManagerWeekly Wrap - 13th July 2015 1 

 

 SHARING ECONOMY

Waze launches RideWith a ride-sharing trial service

Waze, an Israeli traffic mapping service owned by Google is to begin trialling an Uber-like service that allows similar commuters to share rides during peak hour traffic. 

Weekly Wrap - 13th July 2015 2

Wearables

Google Glass Is Coming Back

According to reports by 9to5Google.com Google is developing an updated model of it's Google Glass with "a larger prism display, as well as an Intel Atom processor that brings better performance and moderately improved battery life."

Weekly Wrap - 13th July 2015 3 

 

Smart Backpack Keeps Riders Safe

Product design firm Artefact have developed BrakePack a Bluetooth enabled wearable that alerts traffic of a riders intentions with LEDs on the rider's backpack.

 

Articles Of Interest

4 New Moments Every Marketer Should Know via Think With Google

6 Neuromarketing Principles For Designing More Persuasive Websites via Marketingland.com

Kiwis ‘hooked’ on online shopping via M+Ad

The future of flat design via The Next Web

Nike Puts You in Neymar's Shoes on the Soccer Pitch With VR Experience via Creativity Online