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Weekly Digital Wrap: 27th January 2015

 This week's wrap takes a look some changes around the social media platforms, some digital news stories and the battery sharing App, Hotel My Phone.

 

Twitter introduces recaps "While you were away"

Twitter has rolled out its tweet recap function to iOS mobile users with it due to appear on twitter.com and Android soon.  The feature is designed to keep you updated with the top tweets from accounts you follow.

 

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Twitter includes Photo Filters

In the same vien as Instagram filters, Twitter is introducing its own new filters for users to use when attaching photos to their tweets.

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Facebook includes News Feed option for flagging false stories

Facebook has introduced a new feed option for reporting hoax stories.  The option is designed to reduce News Feed disruption of scams and false stories by warning others that it has been reported as false.  The function has been added to the hide tag that appears in the top right of each update.

News -feed -fewer -hoaxes -example

Facebook includes Call-To-Action buttons to business pages


Facebook business pages will soon be able to add Call-To-Action buttons to its page.  These buttons are designed to help buseinesses acheive specific objectives relating to their operations.  The button options are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

 

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Digital stories of interest...

Three digital marketing mega trends for 2015 via Econsulting

Pinterest wants more men - and it'll filter out all the girly stuff via VentureBeat

Christmas Ecommerce Becomes Increasingly Mobile in the UK via Emarketer.com

6 Basic Reports Every Marketer Should Know How to Run via Hubspot

NFL Bans Super Bowl Ad Poking Fun At Its Scandals By Fantasy Sports Company via Forbes

 

App of the Week:

Hotel My Phone, at last a solution to a dead phone battery or forgetting your phone! 
Borrow friend's phone & use it as your own!

Hotel _my _phone

 

 

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