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5 Interesting Digital Marketing Stats

Today we introduce a new regular post to the mix.  This one aims to provide some short sharp statistics relevant to the digital marketing area with links to the source for more information.

Here's this months edition of interesting digital marketing stats from around the web.

 

Facebook

"4 in 10 Facebookers use Social Media to research products." - GlobalWebIndex

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Content Marketing

"Content Marketing produces 3 times as many leads as traditional outbound marketing, but costs 62% less" - Hubspot

 

Email Marketing Benchmarks

Mailchimp recently updated it's email marketing statistics for Open Rates, Click Rates and more creating benchmarks across industry types.

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15 Top Social Media Platforms

Global Web Index recently produced its GWI Social Summary available here.  In it, it listed the number of members, visitors and active users for the top 15 social media networks.

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Mobile App Usage And Retention

Emarketer has produced two interesting insights into the number of smartphone apps people use and the average length of time they keep them installed for.  

Interesting findings show:

  • Close to a third of people uninstall apps within a day.
  • About a half of app users use 6-10 apps weekly.
  • 63% of users use 1-5 apps daily.

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