Weekly Digital Wrap: 3rd August 2015
Google further dismantles it's G+ platform, Facebook outlines plans for monetising it's Messenger and Whatsapp services and LinkedIn launches new tools for Sponsored Updates. Plus our picks for interesting articles worth checking out.
Google Rejigs It Google+ Platform
Google is making changes to its Google+ platform to provide a more focused experience. It is continuing it's addition of "features like Google+ Collections, where you can share and enjoy posts organized by the topics you care about. At the same time, we’ll also move some features that aren’t essential to an interest-based social experience out of Google+."
Further changes include the ability to use Google products to "share content, communicate with contacts, create a YouTube channel and more", without signing into a G+ account.
Facebook Messenger Plans For Monetisation
Techcrunch has reported Facebook's Mark Zuckerburg has put the brakes on investors expectations for monetising its Messenger and Whatsapp services. Zuckerburg has sited the plan it followed in rolling out advertising to Facebook's News Feed as evidence to suggest that "monetization would perform better if there was an organic interaction between people using the product and businesses.”
Research Shows Facebook Ads Boosts Reach Of TV Campaigns
A recent report from eMarketer has shown that cross platform campaigns across both Facebook and television are more effective in reaching millennials
LinkedIn Introduces New Campaign Tools
LinkedIn has announced the launch of new tools for optimising Sponsored Updates and Text Ads.
New features to help deliver on advertising goals include:
- Campaign search, so you can easily find the campaigns you’re looking for
- Dynamic visual reporting that re-calculates and displays only data that satisfies your search or filter settings
- A detailed breakout of social actions related to your Sponsored Updates campaigns, including Likes, Shares, Comments, and Follows
- Audience insights that enable you to see a detailed view of the demographic categories of LinkedIn members clicking on your ads, available at the account, campaign, and creative level
- Campaign start date, which now allows you to schedule your campaigns to launch in the future
- The ability to post rich media (e.g. image files, documents) for Direct Sponsored Content, so you can more easily test and optimize engaging images in your Sponsored Updates campaigns
- An account overview page that makes it easier to locate and access multiple advertising accounts
Also LinkedIn is reducing the numbers of emails it sends to its users based on feedback. Users will now receive emails from LinkedIn less frequently and be more relevant. Two changes specifically designed to ensure this are:
- If you are getting too many invitations to connect, we have begun to send you a single weekly digest in place of individual emails.
- If you subscribe to several LinkedIn Groups, we are aggregating the updates from those groups into a single email.
Google Updates Translate App For Instant Visual Translations
Google has updated its Translate App, adding 20 more languages and enabling it to be used in situations where internet connection is unavailable. Here is a video detailing how the app works.
Articles Of Interest
The three kinds of stories every brand needs to tell via Econsultancy
How Much Has Snapchat Really Grown in 4 Years? [Infographic] via WebPageFX
Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website via Marketing Land
The Missing Link Between Shopper Marketing And E-Commerce via Marketing Land