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Weekly Digital Wrap: 31st August 2015

In this week's digital update, Instagram thinks beyond the square, Facebook clocks up 1 Billion users in a day and Google promotes its photos platform with #PayWithAPhoto

Instagram Introduces Landscape And Portrait Formats

Instagram has removed the restriction for square photos to enable users to post portrait and landscape.  

"Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square."

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Facebook Reaches Milestone of 1 Billion Facebook Users In A Day

Mark Zuckerburg announced in a Facebook post this week that for the first time 1 billion people used the social network in one day.  With that equating to 1 in 7 people on earth it serves as another reminder of Facebook's reach.

 

Facebook Begins Testing Siri-like Personal Assistant

The testing phase of M sees Facebook entering the digital assistant arena that until now have been the domain of the likes of Apple's Siri.  The Next Web gives a rundown of what it is like to use M.

A post from David Marcus from Messaging at Facebook explains the ways they plan to improve on current services in the market, "Unlike other AI-based services in the market, M can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more."

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Adwords

Google Makes It Possible To Highlight Specific Aspects Of Your Offering

Earlier this year Google's introduced dynamic structured snippets that help to give customers a better idea of what is on your website before they click on the advert.  Now Google has updated these snippets to be able to highlight specific elements of your product or service with a customisable text format.

 

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Google Photos #PayWithAPhoto

To promote its Photos platform, Google employed food trucks to present a challenge to people on the streets of New York.  People were asked to source a photo from their personal collection that included a particular keyword in exchange for food.

 

Digital Articles Of Interest

Bada bing, bada boom: Baboom, the new 'fair trade' music streaming service via Idealog

PPC ads: should you bid on a competitor's name? via Econsultancy

How Marketers Can Survive in the War on Mobile Ad Blocking via Kissmetrics

Native Ads: Effective, But Are They Accepted By Consumers? via Marketing Land

The hard work behind Kiwi social media success stories via Stoppress