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Weekly Digital Wrap: 24th August 2015

In this week's digital news, Facebook allows some brands to use GIFs, Twitter enhances it advertiser reach and Google updates its local search functionality.

 

Social

 

Facebook Looks To Revive Its Blogging Feature 'Notes'

Looks like the long unused Notes function is set to get an update with new features and layouts.  The move suggests Facebook is looking to enable users to more effectively post long form posts.  

To read more about the potentials plans Facebook has for Notes, read the article from The Next Web.

 

Facebook Begins Allowing Brands To Use GIFs

Techcrunch reports Facebook has begun allowing brands to use GIFs for ads and page posts.  This follows the arrival of GIFs to user pages back in May.  The first brands to be allowed to use the graphic interchange format (GIF) are Wendys and Brazilian Cola Kuat.  

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Twitter Launches 'Audience Platform' For Advertisers To Extend Reach

Twitter has increased its advertiser's potential reach outside the network to an estimated 700m people with new enhancements.  

Improvements include:

  • Ability for users to retweet directly from Audience Platform ad.
  • Addition of customisable Call To Action buttons.
  • Two additional objectives, Tweet engagement and video views.
  • Tweet engagement campaigns on Twitter become interstitial and native ads
  • Promoted Video campaigns are turned into in-app video ads
  • App install or re-engagement campaigns become interstitial or banner ads

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LinkedIn Includes 'Look Up' Feature To Learn About Contacts

LinkedIn has created a new app called 'Look Up' designed to make "professionals more productive and successful by helping them easily find, learn about, and contact their coworkers."

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Search

 

Google Reduces Local Search Results From 7 to 3

As reported by Search Engine Land, Google has updated the way local search results are displayed.  The main changes include:

  • Reduced number of local businesses display from 7 to 3.
  • Phone numbers and addresses removed from local listing.

An updated local search display will look as follows.

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Google Extends Its Twitter Search Results To Desktop

Following on from its inclusion of tweets in mobile search results, Google has announced it is extending this to desktop results.

 

App Of The Week

Sense: An app to keep you in touch with what your competitors are up to.  Using social media accounts, Sense will track and analyse your competitors goings on to give busy marketers instant competitive intelligence.

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Digital Articles Of Interest:

How to Develop Effective Content Marketing KPIs via Search Engine Journal

Building your brand with social media: Yes, it works and Kiwi companies are doing it right now via Idealog

The better way to use stock photography via The Next Web