Weekly Digital Wrap: 17th August 2015
In this week's digital wrap, Twitter removes 140 character limit for DMs, Facebook introduces new ad formats to its Audience Network and Google reorganises under parent company 'Alphabet'.
Twitter has removed the 140 character limit for Direct Messages. Users can now have free rein with the length of direct messages for private conversations without having to send multiple tweets.
Facebook has introduced new ad formats to its Audience Network. Using the understanding they have gathered from the year since the Audience Network launched Facebook is "taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers."
- Native Ads - Publishers now can bring Facebook's autoplay experience direct to their apps.
- Dynamic Product Ads - Enables advertisers to create relevant and timely ads based on the products people have visited in their website or app.
- Carousel Ads - Advertisers can now showcase up to 5 images within a single ad unit.
Business Insider is reporting that Facebook is working on a "decentralized news app that simply pushes breaking news notifications and links to your mobile device.". This could be seen as a move to provide an alternative to Twitter as the real time news provider of social networks.
Google Restructures To Form 'Alphabet'
Google has announced it is restructuring under a new parent company, Alphabet (https://abc.xyz). The new structure is designed to allow companies within the Google group of companies to operate with an independent focus while still remaining under the guidance of founders Google Larry Page and Sergey Brin.
Apple is scouting for locations to test its driverless cars. According to The Guardian, Apple may be further along in the project than expected. "In May, engineers from Apple’s secretive Special Project group met with officials from GoMentum Station, a 2,100-acre former naval base near San Francisco that is being turned into a high-security testing ground for autonomous vehicles."
Virtually Try-On Eyewear Experience
Smashing Idea in partnership with ULSee built a virtual reality platform for trying out eyewear. Using facial recognition technology with a smart mirror they created an augmented reality to replicate the experience of trying on eyewear via an online store.
Digital Articles Of Interest:
Social Integration Tops CRM Users' Wish Lists via Emarketer
The Future Of Consumer Marketing Is Personal via TechCrunch
How 6 Facebook Ad Experts Would Overhaul This Facebook Ad Campaign via Digital Marketer
Guide to the latest in domestic smart-tech via Idealog