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Weekly Digital Wrap: 20th April 2015

This week's digital wrap covers the Twitter.com refresh, Google's new way of displaying URLs, LinkedIn's curation platform 'Elevate' and the collaboration between Google and Abbey Road Studios. 

Twitter.com Gets A Refresh 

Twitter has announced a refresh of it's homepage designed to enhance the experience of those that visit the site without logging in.  

"Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like Politics, Pop Artists and even Cute Animals. Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in."

Twitter _logged _out _home _page

 

 

Google Updates The Way URLs Are Displayed In Search Results

Google has made a significant change to the way it displays a website's URL within search results aimed at giving a clearer picture of what hte search result links to.

The new search results will display:

  • The website name to be used instead of the domain name
  • The URL structure of the URL as breadcrumbs

Here you can see a before and after search results layout.

Domain _replacement _beforeDomain _replacement _after

 

Yahoo Set To Launch Mobile Messaging App 

Yahoo is set to release it's first new product in 32 months.  It will be the first product current CEO Marissa Mayer has overseen from scratch.  

According to a report from The Information, Yahoo! is preparing to launch an ambitious new mobile messaging app combining elements of Skype, Snapchat and Meerkat. The supposed app could be the successor to the internet giant’s ted and outdated Messenger platform. 

The as yet unamed App is set to be released this coming quarter. 

 

LinkedIn Elevate: A Content Sharing Platform For Companies and their Employees

LinkedIn has introduced it's latest product Elevate, a new product that helps companies and employees curate high-quality content, share easily to social networks, and measure the impact.

Elevate -Suggestions

Google Presents: Inside Abbey Road

Google has teamed up with Abbey Road Studios to give an inside look at the world's most well known studio.  Step inside three recording studios to discover stories, images, videos and music spanning the decades.  Step inside Abbey Road Studio here

Screen Shot 2015-04-20 At 2.18.04 Pm

 

This week's digital articles of interest: 

The wrath of Google's Mobilegeddon is about to hit Kiwi companies - are you ready? via Idealog

Snapchat Is No Longer Selling Its Original Ad Unit, Brand Stories via Re/Code.net

Content Marketing vs. Social Media Marketing: What’s the Difference? via Content Marketing Institute

5 Types of Business Automation Tools via eMarketer

The Year Of Mobile Payments via Tech Crunch

How Vox.com approaches publishing on Facebook via Vox Media