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Tip 2 from Regan Hall: Digital Marketing for Marketers Workshop

This tip comes from the Creative People's Digital Marketing workshop on the 8th of April 2015, to find out more about upcoming workshops please contact us at info@creativepeople.co.nz

 

During the seminar we spoke of the difficultly in finding the time and resources to create consistently good content.  Creating great content from scratch takes time to come up with the idea, research the content, write the piece and promoting it. 

Repurpose content

 

One solution to this is to repurpose your existing content in another form.  This could be done by creating a downloadable eBook of the top performing or similiarly themed content.

Examples of how this could be done:

  • Video blog
  • Slideshow
  • Podcast
  • eBook
  • Infographic

Benefits of repurposing content 

The benefits of repurposing content are:

  • Reduced creation time
  • Extends shelf-life of content and reinforces the content’s talking points
  • Cross promoting across channels and audiences. 

Content marketing is a medium to long game which requires time and resources commited, but with this tip you can increase the effect of a piece of content considerably with relatively less time commited.  

  

Regan

Regan Hall from Creative People