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Weekly Wrap: 2nd December 2014

New social network Tsu pays users to post

November saw the launch of a new social network that will reward users for the content they share.  Tsu will retain 10% of revenue earned from third party adverts with the remaining split 50/50 between the user who created the content and the user's network.

With the launch of Tsu and Ello earlier this year it will be interesting to see how these next generation social networks develop.

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Twitter introduces Offers

Following on from the introduction of the in news feed 'Buy' button Twitter has introduced the ability for companies to promote offers to customers directly. Customers will be able to take up the offer with a few clicks using a secure debit card connection.  Advertisers will receive specific redemption numbers to easily measure the ROI for their offer.  

At this stage Twitter is trialling Offers with select partners during the US holiday season with it becoming available to more advertisers once it is fully tested.

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Send your doodles with Inkboard 

Check out this app that allows you to send drawings when words just don't express it.  Think of it as persoanlised emojis.  Inkboard converts your keyboard to a set of pens, markers and crayons to express your message visually.

 

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