Tip 1 from Steve Crowe: Digital Marketing for Marketers Workshop
This tip comes from the Creative People's Digital Marketing workshop on the 14th of November 2014, to find out more about upcoming workshops please contact us at firstname.lastname@example.org
Get to know your data better
Do you know how your website is performing? How are people finding your site? How are they engaging? What pages are doing well, which aren't? How can you improve the performance of your top web pages to extract higher conversion rates and improved engagement?
Google Analytics is free to setup on your website and provides a wealth of information about how people are finding your website, and their behaviour once they have reached it. Spend some time understanding your website data better, and set up some dashboards to track important KPIs for your business that you can monitor.
Steve Crowe from This Side Up