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Weekly wrap: 12th May 2014

Weekly wrap: what’s hot in digital

This week we look at the rise in organic digital content, live chat, smartphones, and some cool new apps. Here’s our top picks in digital this week:

Smart consumers

A survey by Savvy Marketing found 71 per cent of UK shoppers currently own a smartphone, and 78 per cent say they will own one by the end of this year. These consumers (65 per cent) say they find the idea of receiving targeted vouchers on their phones appealing, and 64 per cent say they would find receiving a voucher while physically shopping is also appealing.

Digital distribution

MSLGROUP has published a survey in which 100 communications professionals from complex global organisations were asked about the state of their content marketing. The majority of these companies (91 per cent) said they are producing original content for digital channels; 93 per cent said they were using their own website for corporate communications, and 73 per cent said they used this vehicle for consumer communications.

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Live chat

Live chat has been rated by consumers as the customer service touch point that requires the least effort, according to a report by eDigitalResearch. Of the 2,000 consumers surveyed, a quarter (26%) have used live chat to contact a company in the last year – 73 per cent of whom said they were ‘satisfied’ or ‘extremely satisfied’ with the service they received. One third (30 per cent) of those surveyed now expect to be able to use live chat to contact a brand.

Consumers prefer email

The DMA’s Customer Acquisition Barometer 2014 report has found that at least three-quarters of all UK adult internet users prefer to be contacted by brands via email. This rose to 83 per cent of respondents aged 18 to 24. This age group also differed from older generations by being more open to receiving messages via mobile, text and social media. Around 20 per cent said they were content to be contacted on their mobile compared to 8 per cent of 35- to 44-year-olds and just 3 per cent of those aged 65+.

Video Metrics on Facbeook

The social giant has rolled out new metrics, which it says are designed to help businesses learn what’s resonating with people and determine how to effectively create and promote videos on the site.

And our apps of the week …

Adobe Voice:  A free app to turn your story into a stunning animated video.

Base: A tool that brings your mobile notifications to life.

Jobr: An interesting new job searching app.

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