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In the money: Facebook’s latest figures

Facebook’s latest success story is in the figures. The social giant has now amassed 829 million daily active users, up 19 per cent on this time last year, and its monthly active users have also increased by 14 per cent. But that’s just the start of the story.

The latest figures show Facebook’s revenue totalled US$2.91 billion in the last quarter, a 61 per cent increase on the second quarter of 2013.

This equates to $2.68 billion in advertising, a 67 per cent increase from the same quarter last year. Mobile advertising represented approximately 62 per cent of this, up 41 per cent on last year.

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One of the site’s largest growth areas was highlighted as monthly active users, which now total 1.07 billion, an increase of 31 per cent year-on-year.

According to founder Mark Zuckerberg, these numbers are indicative of “a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

One of the most revealing figures Facebook released this month was the fact that 30 per cent of users now visit the site exclusively from a mobile device.

In terms of mobile daily active users, the site welcomes 654 million people every day, an increase of 39 per cent year-on-year.

And while we’re on the numbers, over the World Cup, 220 million people sparked more than one billion interactions on Facebook related to the tournament. During and after the match between Brazil and Chile, more than 31 million people had 75 million interactions related to it.

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It has been a busy month for Facebook as it continues on its journey to connect the rest of the world’s population to the site. On 31 July it released its internet.org app for Android, allowing users who live in areas where there is limited or no internet connection to connect via the app to a range of basic services, including Facebook of course. Currently, the app is available to Airtel subscribers in Zambia but Facebook says it will “continue to improve the experience and roll it out to the rest of the world”.

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And it now owns Instagram and WhatsApp too as it continues on its domination of the social world. With these facts and figures in mind, it’s hard to imagine what heights the Facebook empire will rise to next.