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DATE

23.04.2014

PUBLISHED BY

Regan Hall

CATEGORY

Digital marketing

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April 23, 2014 - Regan Hall
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Weekly wrap: what’s hot in the world of digital

This week we look at increasing lifetime value, Facebook’s clamp down on spam, and a couple of funky photo apps we think are worth a look. Here’s our top digital picks this week:

Lifetime value
The new Econsultancy and Sitecore report Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age found almost two-thirds of businesses (64%) rate customer experience as the best tactic for improving CLV, followed by better use of data and personalisation.

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Clamp down

Facebook has explicitly revealed what it will be seeking to crack down upon within its latest news feed update. Marketers needs to steer clear of like-baiting, overly-shared content and spammy links. So if you’ve been using your Facebook page in a manipulative, click-baiting manner, Facebook will be making things a lot harder for you.

 

Re-design

Pinterest has redesigned its help centre, allowing people to quickly find what they need to know, whether on a laptop, or on a mobile device, the company claims.

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Slide-share

Linkedin has introduced a new slide-share app for Android devices this week.

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And our apps of the week:

Frontback: A fun camera app, which is now available for Android.

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Union: This new app lets users combine photos in unique and creative ways.

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