Weekly wrap: what’s hot in digital this week
This week it’s about removing make up, lookalikes on Facebook and multiple photo sharing. Here’s our top picks in the digital world this week:
1) The #nomakeupselfie
Set up to raise money for Cancer Research, the #nomakeupselfie promotion raised eight million pounds, enough to cover four clinical trials. According to data from Socialbakers, as a result of the publicity the charity saw an additional 15,000 people follow them on Twitter in 15 days, and on the 20th of March it attracted almost 20,000 mentions.
2) Second screening
One screen isn’t enough for television viewers these days, with 16 per cent of watchers saying they use social media while sitting in front of the telly. According to the latest data from the Council for Research Excellence, less than half of those on social media while watching television are engaging in media related to the show they are watching.
3) Twitter adds photo capabilities
Twitter rolled out photo tagging on mobile devices this week, allowing users to tag up to 10 people in a photo and still have 140 characters at their disposal. It is also possible to share up to four photos in a single tweet.
4) Products and services tab cut on LinkedIn
LinkedIn removed the products and services tab from all company pages; users are still able to share products and services from a company’s updates ad showcase pages though.
5) Facebook lookalikes
Facebook expanded its lookalike capabilities for businesses, allowing advertisers to create lookalike audiences based on people who visit their sites, visit their Facebook page, or use their apps on mobile devices. Find out more here.